July 8, 2008

Second Joint Diversity Happy Hour on Wednesday, July 9

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Join the Philadelphia Bar Association's Young Lawyers Division and Minorities in the Profession Committee, the Barristers' Association, the South Asian Bar Association, the Asian American Bar Association of the Delaware Valley, the Hispanic Bar Association of Philadelphia and Gay and Lesbian Lawyers of Philadelphia as they honor five law students who will each receive a Minority Bar Scholarship.

The event will be held upstairs at Vango (18th and Sansom) from 6 - 8:30 p.m. and will feature drink specials, complimentary appetizers and a DJ. We have reached our RSVP capacity. Walk-ins are welcome, however drink tickets are not guaranteed

This event is also sponsored by Kaplan, Leaman and Wolfe Court Reporters.

Sign up for Attorney Mentoring Programs

Young attorneys will once again have the opportunity to gain valuable insights from senior practitioners under the Young Lawyers Division's Attorney Mentoring Program. More than twenty senior lawyers have agreed to serve as mentors to members of the Young Lawyers Division. These distinguished lawyers come from diverse backgrounds and include solo practitioners, attorneys from large firms and attorneys who have been in government service.

If you are interested in being matched with a mentor through this program, please contact Michael B. Hayes.

Also if you would like to be a mentor to a law student, please contact Henry Yampolsky. Please include your practice area when you contact Henry.

“Client Service and Marketing within Ethical Boundaries” CLE on July 23

Join the members of the Law Practice Management Division and the Solo and Small Firm Committee of the Philadelphia Bar Association on Wednesday, July 23 from 12:15-1:45 p.m. for a lunchtime CLE program.

Featured speaker is Ellen Freedman, CLM, Law Practice Management Coordinator - Pennsylvania Bar Association. This program is worth 1.5 Ethics CLE credits. Registration is available at pbi.org. If you would like to purchase lunch for $7.50, please click here.


Bench-Bar Annual Conference Registration Open

Registration is now open for the Association's 2008 Bench-Bar and Annual Conference on Sept. 19-21 at Bally's Atlantic City.

This year's conference is expected to bring together more than 500 lawyers and judges from the Philadelphia area for three days of CLE programming that lets practitioners and the judiciary share ideas and best practices. The theme of this year's conference is "The Sound of Philadelphia."

Registration for the full three days of the conference is $549 for those members who register by Aug. 15. That rate includes all meals and CLE. For public interest attorneys, government attorneys and members of the Young Lawyers Division who register by Aug. 15, the full conference registration fee is $399. Other one-day and two-day registration packages are available. For those prices, visit philadelphiabar.org.

Bally's Atlantic City offers a world-class spa, salon, fitness center and 18 restaurants to meet every craving. Experience the Old West at Bally's Wild Wild West Casino with nearly 74,000 feet of gaming accessible via a short walkway connected to Bally's.

Bally's is now accepting hotel reservations for attendees. Book early for the best rates: rooms on Thursday, Sept. 18 are $99; rooms Friday, Sept. 19 are $144, and Saturday, Sept. 20 rooms range from $189 to $209. A limited number of rooms are available for the $189 rate on Saturday night. Call 1-800-345-7253 for reservations and mention you are attending the Philadelphia Bar Association Bench-Bar Conference to get these special room rates.

Summertime can be Quality Time with Clients by Stacy West Clark

Summer is definitely not the time to slack off on your marketing activities. Just the opposite — it is a great time to spend quality time with clients, referral sources and potential clients.

I know a lot of you love golf. Well do it! Set up a game a week and mix your foursomes. You bring a client and ask your client to bring a customer. Set up the outing so it is fun and beneficial to your client or referral source. If you do not belong to or have access to a private course, take advantage of some of the resort courses in the area. And — during the year — be on the lookout for rounds of golf at prestigious courses being auctioned off at charity events you go to. "But I don’t play golf Stacy!" I hear this lot. No worries. Try this:

  • Go to dinner with a client
  • Go to a Phillies game.
  • Go to the Mann with a client.
  • Scan the convention center calendar and look for a great event to tour with your client.
  • Hit one of the area's many small and large museums — even arrange for a private tour of one of the new exhibits.
  • Do something with the client's family — hit the zoo with their family and have a catered picnic dinner. Have a client's family to your house for a BBQ. Invite a magician over to keep the kids busy or neighborhood teens to help do arts and crafts.
  • Exercise with a client in Fairmount Park. In fact, one of my client's regularly asks to power walk while we strategize so she can get both her workout and marketing time in during lunch.
  • Bring people together who may need one another or have a common interest. Host a small and delightful lunch in a private dining room somewhere in the city and bring an accountant, broker, insurer, agent, and more together to talk about joint referrals and help.

So as I like to say: get set, get up and get GOING! Fill your calendar with the above ideas NOW. Fore!

Stacy West Clark, Esq. is President of Stacy Clark Marketing LLC, a firm dedicated to helping lawyers and law firms grow their business. She can be reached at: stacyclarkmarketing.com.

Stacy is on the Steering Committee of the Delaware Valley Law Firm Marketing Group, a free group that holds monthly lunch programs for lawyers and marketers on important marketing topics. If you would like to receive invitations to upcoming events, please email Stacy or go to dvlawmarketing.org.

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